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Virtual Roundtable: Building Consumer Loyalty in Uncertain Conditions

In the wake of COVID-19, companies around the world are challenged with maintaining brand loyalty amid great uncertainty. Because staying connected with consumers is top of mind for all businesses during this period, we brought together a panel of top consumer brand experts to address the burning questions.

During the roundtable, Plexure CEO Craig Herbison and panel discussed customer engagement best practices, consumer expectations, and embracing digital transformation among economic turbulence. 

A few of the specific topics discussed:

  • How commerce and consumer behaviors will change as we come out of the COVID-19 crisis
  • Earning customer trust through transparency in messaging
  • Staying ahead of the curve by leveraging technologies such as loyalty programs, mobile order and pay, and data modeling

This webinar aired on Wednesday, April 8 at 3:00pm EDT/EST.



Kim Bartley

Senior Advisor & Former CMO, White Castle


Shane Wheatland

Head of US Marketing, Keurig Dr. Pepper

Chris Dieringer

Chris Dieringer

Sr. Director - Industry Solutions, Microsoft


Yvette Davis

AD - Brand Marketing, Sam's Club


Michael Cheney

Partnerships Director, Rakuten Ready

Rishi Shah

Rishi Shah

CEO & Co-Founder, Digioh


Craig Herbison

CEO and Director,


Colin Daymude

Head of Marketing, Plexure