The COVID-19 outbreak has led to a surge in grocery shopping, particularly online, as consumers stock up while spending more time at home. Although grocers benefit from strong sales during this period, they have also been overwhelmed with challenges, ranging from managing backlogged supply chains to implementing new delivery and curbside pickup options.
However, grocers can not assume that customers will give them a pass indefinitely for operational issues and poor customer experience that occur during this period.
After reading this report, you will understand how grocers can overcome COVID-19 related challenges and build customer loyalty that lasts beyond this crisis. The report includes insights and data on prominent trends shaping the next normal in the grocery industry, including:
This guide is a catalog of the innovative stuff happening in grocery - what you should be aiming for. We'll help you understand the psyche behind customer behavior, so you can start building tech into your CX and catch this train.
Even before the impact of COVID-19, the customer engagement landscape was undergoing significant change. This guide contains insights into consumer expectations and concerns as well as best practices that brands can put into action.
In this virtual roundtable, our panel of consumer brand experts discuss customer engagement best practices, consumer expectations and changing behaviors, and embracing digital transformation among economic turbulence.
You want to move product but you don’t want to lose money through an over-reliance on discounting. What you really need is a way to promote just the right offers to just the right people: optimizing engagement without cannibalizing revenue.